With Cedar Treats, a Lebanese bakery in Amsterdam’s Oud-West district, the primary goal was to elicit delight in culturally-attuned young folks.

We wanted to stand apart from the other bakeries, who despite sharing similar values, we found to be unwelcoming in their all-caps, institutional-looking branding.

The result was a lively brand identity that showcases the diverse tastes and textures found in Lebanese goodies.