Cresta di Riposo is a new hotel aimed at individuals and families looking for a relaxing and affordable escape to Italy.

Built from the historic Ruffino Estate in Tuscany’s Chianti region, Cresta offers spacious rooms, superlative food, cooking workshops, wine tastings, and tours of its beautiful surroundings.

To stand out from the competition, the client had several specific requests: no literal grape or winery references, no script fonts, and no red in the color palette. The result was a unique visual identity that evokes magic, peacefulness and rejuvenation.